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1 Gross Rating Points
Mass media: GRPУниверсальный русско-английский словарь > Gross Rating Points
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2 ВОК
1) Engineering: HVAC, heating, ventilation, and air conditioning, вентиляция, отопление и кондиционирование воздуха2) Telecommunications: волоконно-оптический кабель3) Advertising: gross points rating4) Electrical engineering: волоконно оптический канал -
3 валовой оценочный коэффициент
Advertising: gross points ratingУниверсальный русско-английский словарь > валовой оценочный коэффициент
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4 вок
1) Engineering: HVAC, heating, ventilation, and air conditioning, вентиляция, отопление и кондиционирование воздуха2) Telecommunications: волоконно-оптический кабель3) Advertising: gross points rating4) Electrical engineering: волоконно оптический канал -
5 уровень охвата по ВОК
Advertising: gross rating points levelУниверсальный русско-английский словарь > уровень охвата по ВОК
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6 уровень охвата по валовому оценочному коэффициенту
Advertising: gross rating points levelУниверсальный русско-английский словарь > уровень охвата по валовому оценочному коэффициенту
См. также в других словарях:
Gross Rating Point — GRP (short for Gross Rating Point) is the sum of ratings achieved by a specific media vehicle or schedule. It represents the percentage of the target audience [Reach (advertising)|reached by an advertisement. If the advertisement appears more… … Wikipedia
Gross Rating Points — Este artículo o sección sobre tecnología necesita ser wikificado con un formato acorde a las convenciones de estilo. Por favor, edítalo para que las cumpla. Mientras tanto, no elimines este aviso puesto el 20 de septiembre de 2008. También puedes … Wikipedia Español
gross rating points — Total gross impressions, expressed as a percentage of the population … American business jargon
Gross Rating Points (GRP) — RadioPP Representation of the total number of exposures to a schedule of announcements, expressed as a percentage of all possible listeners … Audio and video glossary
Target Rating Point — A Television Rating Point (TRP) is a measure of the purchased television rating points representing an estimate of the component of the target audience within the gross audience. Similar to GRP (short for Gross Rating Point) it is measured as the … Wikipedia
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